Hype Con Bay Area brings its Sports & TCG Edition to the South San Francisco Conference Center on Saturday and Sunday, June 27–28, 2026 for one of the most energetic, content-driven card weekends on the Northern California calendar. Hype Con has built its reputation on a high-octane show-floor atmosphere — live breaks, creator meet-ups, and a younger, social-media-savvy crowd — and the South San Francisco venue puts all of it just minutes from SFO and a short drive from downtown San Francisco, making it one of the easiest big shows in the Bay Area to reach.
The vendor floor blends sports and trading card games in equal measure. Sports card dealers stock deep MLB, NBA, NFL, NHL, UFC, boxing, and soccer inventory across every era — vintage Topps, Bowman, and Fleer, junk-wax 1990s staples, and modern Panini Prizm, Donruss Optic, Select, Topps Chrome, Bowman Draft, and premium National Treasures and Flawless. San Francisco Giants, 49ers, Golden State Warriors, San Jose Sharks, Oakland Athletics, Stanford, and Cal product is reliably deep, with strong supplementary inventory on the Dodgers, Lakers, and Rams. TCG tables run heavy on Pokémon singles and sealed from vintage WOTC through modern Scarlet & Violet hits and Japanese exclusives, plus Magic: The Gathering, One Piece TCG, Yu-Gi-Oh!, Disney Lorcana, Dragon Ball Z Fusion World, Star Wars Unlimited, and Flesh and Blood. Locked cases display PSA, BGS, SGC, and CGC graded slabs, and additional tables carry autographed sports memorabilia, Star Wars cards, Funko Pops, anime figures, original artwork, and hobby supplies. Live box breaks and on-site content creation are a defining feature of the show.
Show hours run 10:00 AM to 5:00 PM PDT on Saturday and 10:00 AM to 4:00 PM PDT on Sunday, with VIP-only early access from 10:00 to 11:00 AM both days and general admission opening at 11:00 AM. Tickets are sold through Eventbrite, with general admission starting around $12–$13 and VIP early-entry bundles available for collectors who want first pick. The event is family-friendly, and free parking on-site is a meaningful perk given Peninsula parking costs.
The South San Francisco Conference Center is located at 255 South Airport Boulevard, South San Francisco, CA 94080, just off US-101 and a quick drive from SFO, downtown San Francisco, and the entire Peninsula. The venue is climate-controlled, ADA-accessible, and laid out on a single level for easy aisle navigation. Nearby Oyster Point and downtown South San Francisco restaurants are perfect for a lunch break, and several airport hotels sit within minutes for collectors traveling in.
This show fits every collector type but skews especially well toward younger collectors, breakers, and content creators. Serious buyers use VIP early-entry to cherry-pick vintage and modern high-end before the public hour. Flippers restock binders and swap case-break hits, and live-streamers set up on the floor. Families love the free child-friendly atmosphere and the broad inventory mix, and first-timers find it an approachable, welcoming entry point into the hobby.
For the best experience, buy VIP early-entry, arrive right at 10:00 AM Saturday, bring cash plus Venmo and Zelle backups, and carry a want list sorted by sport or TCG title. Pack penny sleeves, top loaders, and a sturdy carrying box. Budget time to watch a live break or two between buying sessions. Follow @hypeconofficial on Instagram and hypecon.co for vendor lineups, guest announcements, and ticket links.