The Southern-Fried Gaming Expo takes over the Renaissance Atlanta Waverly Hotel and the adjoining Cobb Galleria Centre from Friday, July 31 through Sunday, August 2, 2026 for one of the largest tabletop, video-game, arcade, and trading-card-game weekends in the Southeast. Hosted at 2 Galleria Parkway SE just off I-75 at Exit 260 (Windy Hill Road), this fifteenth-anniversary edition of SFGE transforms the Cobb Galleria into the Southeast's largest connected arcade and tabletop hall — 400-plus full-sized arcade and pinball machines on free play, 1,300-plus board games in the open-library, 150-plus vendor and exhibitor booths, marquee TCG tournaments, professional wrestling shows, late-night live music, and a packed slate of guest panels. The show draws collectors, players, and families flying in and driving from across Georgia, Alabama, Tennessee, Florida, the Carolinas, and the entire Southeast.
The vendor and tournament floor is a true mix of every game and collectibles niche. Tabletop and TCG vendors stock Magic: The Gathering Standard, Modern, Pioneer, Legacy, Commander, and Cube product from Foundations, Final Fantasy Universes Beyond, Innistrad Remastered, Tarkir Dragonstorm, and Edge of Eternities; Pokémon TCG singles and sealed from vintage WOTC through modern Scarlet & Violet block including Surging Sparks, Journey Together, Prismatic Evolutions, and Destined Rivals; Yu-Gi-Oh! Quarter Century, Maze of the Master, and Supreme Darkness; Disney Lorcana, One Piece TCG, Star Wars Unlimited, Flesh and Blood, Weiss Schwarz, Dragon Ball Z Fusion World, and Digimon TCG. Sanctioned tournaments run throughout all three days including MTG Standard, Modern, Commander pods, and Pioneer side events, plus Pokémon TCG league cups and Lorcana Challenges. Sports card vendors stock MLB, NBA, NFL, NHL, UFC, boxing, and college football across vintage Topps and Bowman through modern Panini Prizm, Select, Mosaic, Topps Chrome, and Bowman Draft, with deep Atlanta Braves, Atlanta Falcons, Atlanta Hawks, Atlanta United, Atlanta Dream, Georgia Bulldogs, Georgia Tech, Auburn, and Alabama inventory. Comic, manga, anime, Funko Pop, vintage toy, and video-game booths round out the floor.
Doors open Friday at 12:00 PM EDT and run through 2:00 AM Saturday, Saturday from 10:00 AM through 2:00 AM Sunday, and Sunday from 10:00 AM through 6:00 PM — late-night arcade and tournament hours are a SFGE hallmark. Tickets sell on gameatl.com with single-day GA, three-day weekend, VIP, and Saturday-night-only tiers — buy in advance to lock the lowest price and skip the door line. Kids 10 and under are admitted free with a paying adult, and SFGE is consistently one of the most family-friendly and approachable conventions in the region thanks to the free-play arcade and open-library tabletop floor.
The Renaissance Atlanta Waverly Hotel and Cobb Galleria Centre share a campus at 2 Galleria Parkway SE, Atlanta, GA 30339, just off I-75 at Exit 260 minutes from Truist Park, the Battery Atlanta, and Cumberland Mall. Both venues are climate-controlled, ADA-accessible, and connected by a covered walkway. Paid parking is on-site, the Waverly offers a show-rate room block, and the surrounding Cumberland district has dozens of food options.
This show fits every collector type and player level — first-timers, families, kids, casual gamers, competitive TCG tournament grinders, retro arcade enthusiasts, and serious card collectors. Buy three-day badges online in advance, arrive Friday at 12:00 PM for fresh vendor stock, bring cash plus app-payment backups, and carry a sorted want list. Follow @SFGameXpo on social media for tournament schedules, panel announcements, and guest reveals.