Heroes & Dragons

South Carolina’s largest pop culture store with 8,000+ square feet of new and vintage comics, toys, collectibles, used books, and trading cards. Buy-sell-trade since 1987.

Heroes & Dragons is an absolute institution on Columbia’s Bush River Road, and one look at the cavernous 8,000+ square foot showroom tells you why it’s been thriving since 1987. This is the largest pop culture store in South Carolina, stocking an enormous selection of new and vintage comic books (with new-release Wednesday pulls), graphic novels, trade paperbacks, and used books spanning sci-fi, fantasy, mystery, and horror. The toy and collectibles section is a time machine: vintage GI Joe, Star Wars, Star Trek, Transformers, and WWF figures share space with modern Marvel/DC figures and Funko Pops. While not primarily a TCG shop, Heroes & Dragons carries trading cards and has a passionate community of collectors who dig through the bins for gems. Owner Jorg is a beloved local character — quirky, knowledgeable, and always ready for a deep-dive conversation about any corner of pop culture. Shadow, the friendly shop dog, is an added bonus that regulars adore. The store is active at Soda City Comic Con and Free Comic Book Day, making it a pillar of Columbia’s nerd community. If you’re a collector of anything pop culture, Heroes & Dragons is a mandatory stop.