Attack of the Vine Hits Mass Retail Today: Iconic Chases, $5.99 Packs, and What Sealed Is Really Selling For
Disney Lorcana's Attack of the Vine! reaches mass retail July 24 with Monsters Inc., Turning Red, and Up joining the game. Troves are already at a 70 percent premium while booster boxes sit near MSRP — here is the launch-day playbook.
The Vines Reach Mass Retail
Disney Lorcana's thirteenth set, Attack of the Vine!, hits mass retail today, July 24, after a week of local game store early access that started July 17. This is the set that pulls Monsters, Inc., Turning Red, and Up into the game — 207 new cards, another wave of Pixar-first design, and the return of the premium Iconic rarity tier at the top of the chase pyramid.
What Is in the Set
The set leans hard into its horror-comedy premise — a magical vine outbreak overrunning the storyverse — and the checklist delivers:
- Monsters, Inc. finally enters Lorcana in force, with Sulley, Mike, Boo, and Randall Boggs all getting cards.
- Turning Red and Up round out the new-franchise slate, continuing the Pixar expansion that started with Toy Story in Wilds Unknown.
- Dual ink cards return, giving deck builders more flexible two-color options after their well-received debut.
- Iconic rarity — the above-Enchanted tier introduced in Set 9 — returns as the set's ultimate chase.
Launch Pricing: MSRP Is Theoretical Again
Booster packs carry a \$5.99 MSRP, and Target lists the Illumineer's Trove at \$49.99 and the booster box at \$143.99 — but both are showing out of stock at most locations as of this morning. The secondary market tells the real story:
- Illumineer's Trove: around \$85 on eBay — a 70 percent premium over MSRP
- Booster box: around \$165 — a modest 15 percent premium
That spread is worth reading closely. The Trove premium is collector-driven — it is the value play at MSRP, so it vanishes first. Booster boxes near MSRP suggest overall supply is reasonable, which tracks with Ravensburger's improved print runs since the Set 9 era.
Promos to Watch
Sulley and Tigger headline the Attack of the Vine! promo slate, with League Play rewards including Morph, Randall Boggs, and Mei Lee. Organized play promos have been quiet gainers in Lorcana — the player base is growing faster than promo print runs.
Our Launch-Day Advice
- Check big-box restocks before paying eBay prices. Mass retail launch day means waves of pallet restocks over the next two weeks. The \$85 Trove will likely be \$49.99 in person if you are patient.
- Singles for players, sealed for gamblers. With 207 cards and a healthy print run, the competitive staples will be cheap within a month.
- The Iconics are the long-term story. Set 9's Iconic cards have held value better than any other modern Lorcana chase. If you pull one, think before you flip.
Lorcana keeps executing the same trick: familiar characters, tight design, and just enough scarcity to keep launch weekends exciting without repeating the Set 1 shortage disaster. Your local game store gets first restocks — find one near you in our directory.