MagicCon: Atlanta takes over the Georgia World Congress Center from Friday, November 13 through Sunday, November 15, 2026 for the marquee global Magic: The Gathering festival of the year and the host site of Magic World Championship 32. Produced in partnership by Wizards of the Coast and ChannelFireball Events at 285 Andrew Young International Boulevard NW in downtown Atlanta, this three-day flagship turns the convention floor into the largest dedicated Magic event in the world — hundreds of dealer tables, on-site Wizards Play Network sanctioned tournaments at every competitive level, exclusive product reveals, panels, cosplay contests, professional artist alley, special-guest meet-and-greets, the 2026 set-line-up premiere, and the high-stakes Magic World Championship 32 final featuring the top players on Earth. The event draws competitive players, content creators, collectors, and fans flying in from across North America, Europe, Asia, and Australia, plus a deep regional turnout from across Georgia, Alabama, Tennessee, Florida, the Carolinas, and the entire Southeast.
The vendor and play floor is built around Magic: The Gathering but supports every adjacent collectibles category. MTG vendors stock Standard, Modern, Pioneer, Legacy, Vintage, Commander, Pauper, and Cube product across Foundations, Final Fantasy Universes Beyond, Innistrad Remastered, Tarkir Dragonstorm, Edge of Eternities, the 2026 winter set, and all preceding standard-legal expansions, plus deep Reserved List vintage including dual lands, Power Nine, and original Beta and Alpha singles. PSA, BGS, and CGC graded slabs are heavily represented. Beyond MTG, vendors stock Pokémon, Yu-Gi-Oh!, One Piece TCG, Disney Lorcana, Dragon Ball Z Fusion World, Star Wars Unlimited, Flesh and Blood, Weiss Schwarz, Digimon TCG, and a smattering of sports cards, vintage comics, anime collectibles, and exclusive MagicCon merchandise. Ticketed play includes the Magic Spotlight Constructed Open, MagicCon Cup tournaments for every format (Standard, Modern, Pioneer, Legacy, Pauper, Duel Commander, Limited, and the special MagicCon: Atlanta Vintage Cup), Commander Celebration events including the PreConBattle and Constructed Commander Challenge with Becca Scott, Two-Headed Giant, and Limited Chaos Drafts running constantly across all three days.
Doors open Friday, November 13 at 10:00 AM EST and run through 7:00 PM, Saturday from 9:00 AM through 7:00 PM, and Sunday from 9:00 AM through 5:00 PM with the Magic World Championship 32 final played to the room on Sunday afternoon. Badges sell through mcatlanta.mtgfestivals.com in single-day, three-day, VIP, and Commander Celebration tiers — buy in advance because ticketed play event sales close one hour before each event's start time and most marquee events sell out. Kids 6 and under are admitted free with a paying adult.
The Georgia World Congress Center is at 285 Andrew Young International Boulevard NW, Atlanta, GA 30313, in the heart of downtown Atlanta directly across from State Farm Arena and Mercedes-Benz Stadium with quick access from I-75, I-85, and I-20. Climate-controlled, ADA-accessible, and laid out with wide aisles. MARTA's Dome / GWCC / Philips Arena / CNN Center station drops you at the door, paid parking is available in the GWCC Yellow, Red, and Green decks, and the connected Omni Atlanta Hotel at CNN Center plus surrounding Marriott Marquis, Hilton, and Westin properties offer show-rate room blocks. The Wizards Play Network livestream from the World Championship floor is broadcast on Twitch and YouTube. Buy three-day VIP badges in advance, arrive Friday at 10:00 AM sharp, register early for ticketed play, bring cash plus app backups, and pack sleeves and a deck box.