The River City Card Show returns to the Southbank Hotel Jacksonville Riverwalk on Saturday, September 5, 2026 for a single-day session that lands right in the heart of football season excitement. With the Jaguars and the rest of the NFL kicking off and college football in full swing, this September edition is one of the best times of year to buy, sell, and trade gridiron cardboard in North Florida.
Dealers bring a full spectrum of inventory that stretches well beyond football. Sports card tables carry MLB, NBA, NFL, NHL, UFC, boxing, and soccer in vintage and modern varieties — from classic Topps and Bowman issues through the latest Panini Prizm, Donruss Optic, Select, Topps Chrome, and high-end releases like National Treasures and Flawless. TCG vendors fill their tables with Pokémon singles and sealed product, Magic: The Gathering Commander staples and Standard playables, Yu-Gi-Oh!, One Piece, Lorcana, Dragon Ball Z Fusion World, and Flesh and Blood. Graded slabs from PSA, BGS, SGC, and CGC are prominently displayed alongside memorabilia, autographed items, vintage comics, Funko Pops, and hobby supplies.
The show runs from 9:00 AM to 5:00 PM EDT. Admission is free and parking at the Southbank Hotel lot is also free — a standout perk that keeps the River City Card Show accessible to everyone from veteran dealers to first-time collectors. The free-entry format encourages casual drop-ins and repeat visits throughout the day.
The Southbank Hotel is located at 1515 Prudential Drive, Jacksonville, FL 32207, directly on the Riverwalk with skyline views of downtown Jacksonville across the St. Johns River. The venue is a quick drive from I-95 via the Prudential Drive exit and reachable via the Acosta or Main Street bridges from downtown. Additional street parking and public lots are available nearby. The air-conditioned ballroom is a welcome escape from the lingering late-summer heat, and the venue is ADA accessible with on-site restrooms and hotel dining.
This show is a strong fit for several types of attendees. NFL collectors flock to the September show to grab rookie cards of the incoming draft class before strong early-season performances drive prices up. NBA and MLB collectors take advantage of the football-centric crowd to find underpriced basketball and baseball inventory. Families enjoy the relaxed pace and the chance to introduce kids to the hobby with affordable singles and packs. TCG players use the show to trade and buy singles for fall league seasons and upcoming regional tournaments.
To get the best deals, arrive right at 9:00 AM when tables are freshly stocked and dealers are eager to start the day strong. Carry cash in small bills, a printed or digital want list, penny sleeves, top loaders, and a box or backpack for transport. Make your first pass through the entire floor to compare pricing before doubling back for purchases. Save the last hour — 4:00 PM to 5:00 PM — for aggressive end-of-show negotiation, as dealers consistently offer discounts to lighten the drive home. Follow River City Card Show on Instagram and Facebook for vendor maps, special guest announcements, and any schedule updates.