Taylor Trades hosts its Card & Memorabilia Show at the Santa Rosa Veterans Memorial Building on Friday evening, October 30, 2026, running 5:00 PM to 10:00 PM. A Friday-night show is an unusual and welcome format — it catches collectors after work, it does not compete with Saturday's regional calendar, and the after-dark timing gives the room a different, more social energy than a daytime event. On Halloween eve, expect a lively crowd.
The floor emphasises cards and memorabilia in roughly equal measure, which sets it apart from purely card-focused shows. Sports dealers stock MLB following the World Series, NFL eight weeks into the season, NBA in its opening month, plus NHL, UFC, boxing, and soccer. Card inventory spans 1950s and 1960s Topps and Bowman vintage, 1970s and 1980s runs, junk-wax dollar boxes, and modern Panini Prizm, Donruss Optic, Select, Mosaic, Contenders, Topps Chrome, Bowman Draft, and Stadium Club. San Francisco Giants, San Francisco 49ers, Golden State Warriors, San Jose Sharks, and Oakland Athletics material draws the strongest local interest. On the memorabilia side, expect autographed baseballs, jerseys, helmets, photographs, and bats, game-used items, pennants, programs, ticket stubs, and vintage advertising pieces — the kind of material that rewards an in-person look. Trading card game vendors carry Pokémon singles and sealed across vintage and modern, plus Magic: The Gathering, Yu-Gi-Oh!, One Piece, Disney Lorcana, and Dragon Ball Super. Locked cases hold PSA, BGS, SGC, and CGC graded slabs, and additional tables offer comics, Funko Pops, retro video games, and supplies.
Hours are a single Friday evening session, 5:00 PM to 10:00 PM Pacific — five hours, no VIP tier, no timed entry. Admission price was not published at the time of listing, so treat it as VERIFY and confirm with the promoter before travelling; Veterans Memorial Building shows typically charge a low walk-up rate with accompanied children admitted free.
The Santa Rosa Veterans Memorial Building is at 1351 Maple Avenue in Santa Rosa, on the Sonoma County Fairgrounds campus just off Highway 12 and minutes from Highway 101. Free on-site parking is abundant across the fairgrounds lots. The hall is a large, single-level, climate-controlled space with high ceilings and good overhead lighting — important for an evening show where you are inspecting raw cards under artificial light. Santa Rosa's restaurant and brewery scene along Fourth Street and in Railroad Square is a short drive, making a post-show dinner easy.
This show suits working collectors who cannot make daytime events, memorabilia collectors who want to inspect items in person, Sonoma and Marin County locals, vintage diggers, and dealers buying collections from North Bay sellers with long-held material.
For the best experience, arrive close to 5:00 PM — a five-hour evening show compresses everything, and the strongest memorabilia typically sells in the first hour. Bring cash, since evening shows tend to run more cash-heavy than daytime events, plus a payment app as backup. Carry a want list, a loupe or magnifier for inspecting autographs and vintage under artificial lighting, sleeves and top loaders, and a box. If you are considering a signed item, ask about the certificate of authenticity before you negotiate.