A promo (promotional) card is a card distributed outside normal packs — given away or sold to promote a set, event, product, or partnership. Examples include prerelease promos, event and league prizes, store-exclusive cards, and cards bundled with magazines, tins, or special products. Promos range from common giveaways to highly sought exclusives, so value varies widely; some carry unique art or early access to a card, which collectors prize. Because they're issued through many channels, checking the exact promo and its origin matters when valuing one. Local shops often hand out prerelease and league promos at events, which is a great low-cost way to pick them up.
Updated Jul 13, 2026