Rock's Dugout Sports Cards

Kansas' first card shop, serving Wichita collectors since 1977. Inside Northrock Lanes, Rock's carries hobby and retail sports cards, autographed memorabilia, Pokémon, and hosts bi-monthly card shows.

Rock's Dugout Sports Cards holds a legendary place in Kansas collecting history as the state's very first card shop, founded in 1977. Located inside Northrock Lanes bowling center on N Rock Rd, the shop has been a Wichita institution for over 46 years under owner Joe "Rocko" Ruocco. The inventory spans hobby and retail sports cards from every major sport, autographed memorabilia, single packs, supplies, and Pokémon boxes and packs. Rocko is widely regarded as a walking encyclopedia of sports cards — a lifelong hobbyist who treats every customer like family and will never steer you toward a bad deal. The shop hosts card shows roughly every other month at the N Rock Rd location, drawing dealers and collectors from across the region. Whether you're chasing vintage Chiefs and Royals cards or cracking modern hobby boxes, Rock's Dugout remains the heartbeat of Wichita's sports card community.