The Dallas Card Show kicks off its 2027 season with a four-day show at the Marriott Dallas Allen Hotel & Convention Center from January 14 through 17, 2027. Widely regarded as one of the largest and best-run card shows in the country, the Dallas Card Show draws hundreds of dealers and thousands of collectors from across the United States to Allen every couple of months, and the January edition is the first chance of the new year to see the full show floor, autograph guests, trade night, and breaker row in action.
Sports cards are the backbone. Expect the deepest inventory in Texas across NFL, NBA, MLB, and NHL, from pre-war and vintage Hall of Famers to graded rookies, on-card autographs, low-numbered parallels, and case-fresh wax, with soccer, UFC, boxing, golf, and racing cards at many tables. The trading card game section has grown substantially, with Pokemon vintage and modern singles, slabs, and sealed product alongside Magic: The Gathering, One Piece, Yu-Gi-Oh!, and Disney Lorcana. Memorabilia dealers, grading company booths, breakers, and autograph guests round out the experience; the guest lineup is announced on the show's website in the weeks before the event.
The four-day schedule typically runs Thursday afternoon into the evening, Friday from early afternoon into the evening, Saturday from 10:00 AM to 6:00 PM, and Sunday from 10:00 AM to 5:00 PM, with a Thursday trade night and VIP early-entry windows on the main days. Confirm exact hours on dallascardshow.com as the date approaches.
Tickets are sold online through the show's website, with single-day general admission, multi-day passes, and VIP options that include early entry. Children are admitted free with a paying adult. Buying in advance is strongly recommended, as VIP allotments sell out.
The Marriott Dallas Allen Hotel & Convention Center is located at 777 Watters Creek Boulevard, Allen, TX 75013, off Highway 75 at Bethany Drive, about thirty minutes north of downtown Dallas. Parking is available in the hotel and Watters Creek garages, and the adjacent Watters Creek shopping village offers dozens of restaurants. Hotel room blocks typically sell out, so book early if traveling.
This show is essential for serious sports card collectors and dealers, strong for TCG collectors, and worthwhile for families thanks to free kids' entry. First-timers should plan a full day at minimum.
To make the most of it, buy VIP for early access, attend Thursday trade night, bring cash and a written want list, and lap the entire floor before buying. Bring cards to sell; dealers are buying all weekend.
For tickets, hours, and guest announcements, visit dallascardshow.com or follow @DallasCardShow on social media.
The January show also has a reputation as the best of the year for buying, since dealers arrive with inventory acquired over the holidays and collectors are still recovering from December spending. Case breakers run continuously on breaker row, autograph guests typically include current and former Cowboys, Rangers, Mavericks, and Stars players, and the Thursday trade night draws serious traders from across the Southwest. If you can only attend one Dallas Card Show in 2027, many regulars would pick this one.