Zia Comics

Downtown Main Street anchor since 2012 — trading cards and comics under one roof, plus model kits, arcade cabinets and an ice cream counter at the back.

Zia Comics has been on North Main Street since 2012 and is now the most-reviewed collectibles destination in Las Cruces by a wide margin — north of five hundred Google reviews and a second location over the mountains in Alamogordo. The name undersells the inventory. Alongside new issues and back-issue bins you will find trading cards, Gundam and model kits, figurines, Godzilla shelves, manga, board games, and, for reasons that make more sense once you are inside, working arcade cabinets and an ice cream counter.

For card collectors the appeal is breadth plus location. This is a downtown walk-in rather than a strip-mall drive, sitting on the Main Street plaza stretch that fills up during the farmers market and downtown events, which means a Saturday visit can be folded into a morning already spent downtown. Singles, packs and sealed product share space with the pop-culture stock, and the shop keeps pull lists for regulars — the same mechanism comic readers use works for collectors who want new releases held.

The community programming is the other half of the business. Zia runs events, supports local artists and writers, and hosts organized play, and its staff are consistently described as welcoming to walk-ins who are just looking. One practical caution from reviewers worth knowing before you buy: the store runs a strict all-sales-final policy, so confirm sizing and fit on storage supplies and boxes at the counter rather than planning to exchange later.

Hours are generous and simple by Las Cruces standards — noon to 7PM Monday through Thursday, noon to 9PM Friday and Saturday, and noon to 6PM Sunday, open every day of the week. Friday and Saturday evenings are the liveliest; weekday afternoons are the calm window for digging through bins. Street parking runs along Main with public lots a block off, and the shop pairs naturally with a downtown lunch. For trading cards Las Cruces has more specialized options, but none with this much under one roof.