Name That Card

Thirty-year-old Bluemound Road institution where owner Rick D'Amore moves Brewers vintage, Packers slabs, and stacks of raw sports cards by handshake.

Name That Card has been on West Bluemound since the early 1990s, which makes it one of the longest-running sports card shops in Wisconsin. Owner Rick D'Amore has watched the hobby cycle from junk wax to broker, the slab boom, and the modern grading frenzy — and the shop reflects that history. Walls of binders, a quiet front room of glass cases, and stacks of yellowed Beckett price guides behind the register.

The specialty is vintage sports — Topps baseball, Bowman, Fleer basketball, and a deep run of 1960s and 70s football. Brewers and Packers content gets the prime real estate up front, and Rick keeps a separate stash of high-grade rookies behind the counter for serious collectors. PSA, SGC, and BGS slabs are mixed in throughout, with prices that lean toward the fair-market end rather than aspirational TCGplayer comps.

The shop's quirk is its hours: Wednesday through Saturday afternoons, often just a few hours per day. That keeps the foot traffic to actual collectors and consignors, which is exactly the vibe Rick has cultivated. Consignment is a meaningful part of the business — if you're sitting on inherited cards and want to move them through a trusted local, this is the Milwaukee card shop most longtime collectors will name first.

Parking is easy in the strip plaza. Bring binders, bring questions, expect a conversation. This is a sports-card-only shop — no Pokemon, no Magic. If that's what you want, this is the spot.