Lake Michigan cities and Madison
Sports-card stores make up most of Milwaukee's shops, and several deal in vintage and graded cards. On the East Side, Brady Street has a pair of shops a block or two apart. West of the city, Waukesha and Pewaukee have sports-card shops, and card shows come to Waukesha and Oak Creek several times a year.
Madison has sports-card shops, but more of its stores sell card games, on the west side near West Towne and east on Cottage Grove Road. Kenosha has mainly game stores, and several of its shops are on 75th Street. North along the Fox River, Appleton, Kaukauna and Green Bay all have sports-card shops.
Card shows, conventions, and tournaments happening across Wisconsin.